Why hire you versus another agent?
We should be able to answer that question in two ways: Deeply for ourselves and simply for our customers.
Why? Because customers think we’re all the same. Worse? You may agree with them.
Over 7 videos, you’ll uncover your identity-based drivers and begin operationalizing your brand so you never feel like you’re drowning in the sea of sameness again.
If you don’t know what differentiates you from everyone else, you may not survive potential regulatory changes. Even if Moehrl vs NAR doesn’t change the industry, “copy and paste” marketing simply no longer cuts it.
We should know what value we bring, what specific problem we solve, and what having a brand really means.
What to expect from this series:
We’ll start with AWARENESS, with two videos that peel back the layers of your identity, how it shows up with consumers, and why it matters.
🚨 Fair warning, some will quit here.
The first three videos will ask you some big questions - ones only you can answer. It’s not easy work, but it’s worth it for those brave and patient enough. (That’s you, right?)
Next, we’ll cover MESSAGING. You’ll begin to understand why you should stop talking about yourself, as well as the difference between advertising, marketing, and branding.
Then, in MONEY AND OPS, we’ll begin to weave our brand identity and chosen agent type into our operations.
After that, BOUNDARIES AND BRAVERY, where you’ll learn to say “no,” and understand why you need to create rules of engagement inside your business.
In MEASURING DATA, we’ll unpack why counting calls or conversations won’t matter until you’ve articulated what success means for your agent type.
And, lastly, we’ll talk about IMPACT and the secret to attracting people. (It may surprise you.)
Here’s more about the work ahead and why it matters:
The full course is available to all paid subscribers.
(It is also available as a one-time purchase here.)