Relationships ≠ Business

If you've secretly despised the idea of sacrificing relationships at the alter of real estate, you're not alone, and you don't have to.

Beef thinks my take on a “relational business” may get us canceled

Subconsciously, I held a negative association with building a “relationship-based” business. Years later, I discovered why. It felt wrong and ultimately left me lonely. Instead, I wanted to build a value-based business where credibility mattered more than likability. So I did.

You can too.