If you have good retention, do you need to recruit?
In this week's episode, we tackle a question that challenges conventional wisdom in our industry: If your retention is strong, do you still need to actively recruit?
Joined by Becky and Joel, we explore how the answer depends on knowing your business identity and defining what success means to you. We discuss the frustrating advice often given to mid-level agents ("just do more!") and why this one-dimensional approach contributes to burnout in our industry.
Key takeaways:
Strong retention creates advocates for your brokerage, allowing for more strategic recruiting
Identity-based approaches work better than generic "do more" strategies
What you lead with in recruitment determines who you attract
As Joel wisely points out, exceptional retention gives you "permission to recruit slowly and be more strategic - fishing with a spear rather than a net."
This conversation represents what I believe is the future of real estate - offices and agents clearly defining their identity and approach rather than trying to be everything to everyone.
How are you approaching retention and recruitment in your business?
