The Sunday Setup
Memorial Day Weekend Edition - Quiet Bravery
What if bravery wasn’t always loud?
On Memorial Day, we pause to remember immense acts of bravery—lives lived and lost in service to something bigger than themselves. That sacrifice is the most public form of courage. But heroism isn’t always in headlines. Sometimes it’s just as vital in the unseen moments: a difficult conversation, protecting your non-negotiables, choosing integrity over ease.
Law 4 of IBRE reminds us that success requires both courage to claim your identity and discipline to maintain boundaries. The most meaningful bravery isn’t always dramatic. Sometimes, it looks like sharing a harsh truth with a seller because it’s in their best interest, honoring your own priorities when others push back, or showing empathy in a tough negotiation.
This week, as you remember those who gave everything, honor them by searching for the quiet places in your life that invite courage. They may not get a parade, but they move you—and those around you—forward.
This week, try demonstrating quiet bravery. There’s courage in saying ‘no,’ setting a new boundary, or showing up for a client in an uncertain moment.
Where can you practice a quiet act of bravery this week?
Who needs to hear your honest “no” or authentic encouragement?
How will you honor both the obvious and invisible forms of courage in yourself and others?
The Five Laws of IBRE
1. The Law of Authenticity: Success comes from claiming who you truly are—not who you think you should be.
2. The Law of Business Evolution: You are a business owner, not an employee. True success requires evolving beyond standard selling systems.
3. The Law of Value First: Before you can articulate your value, you must know what it is.
4. The Law of Boundaries and Bravery: Success requires the courage to claim your identity and the discipline to maintain boundaries.
5. The Law of Guide Evolution: Transform from selling to solving, from chasing to attracting, from hero to guide.
