The Sunday Setup: Masters of change? Or victims of stagnation?
Can we guide others through change while resisting it ourselves?
We guide clients through life-altering transitions daily, yet our own industry resists evolution.
Ironic, isn’t it?
This week’s conversations centered on a fundamental truth: adaptability to change may be the single most valuable skill for real estate professionals in the coming years.
Our industry has remained stagnant in its approach to training and developing agents. We haven’t created systems that nurture the sophisticated, multifaceted professional beyond year two.
The gap between training offered to new agents and seasoned agents continues to widen.
This Sunday, rather than asking you to take immediate action, I’m asking you to sit with “Brand in 100 Words” by my friend P. Cummings. It captures the essence of realtors and brokers running an identity-based business. If this describes your work (or how you’d like your work to feel), it indicates you’re ready to evolve beyond performative basics.
Understand you exist to create change. Identify that change and the people who are ready for it. Most everything else is shiny objects and loud noises. Don’t play an unwinnable game. Don’t try convincing the inconvincible.
Don’t aim to do what everybody else does, only better.
Be the only. Be remarkable.
Craft your reputation by making promises, and keeping them. Simplify. Stay consistent. Create and operate within a set of useful constraints. Protect everyone’s time, energy, attention, and money so you can invest them wisely. Ask and answer better questions. Recognize there’s no finish line. Do it all on purpose.
This encapsulates the essence of what IBRE brokers and agents do - we exist to create meaningful change in ourselves and others. Embracing this methodology requires us to evolve alongside this new era of real estate, redesigning our approach to deliver exceptional value without sacrificing our health and happiness.
Your Sunday Question: What type of business will you build in 2026? What type of training will you endorse? Will it be performative or developmental?
Beautifully written! Finding my tribe is a quest I have yet to accomplish. But in due time I’m sure the right people will enter my life to contribute to this lonely road of real estate…Lucky for me I’m off to a great start with you.