What’s your marketing say? Not literally - but between the lines. What’s the reader feel? Most agents care deeply and claim that clients are their priority. If that’s true, why is our marketing about us instead of them?
The S.T.A.Y. acronym has been in full effect as I prep 2024 messaging...one of those things you think about tatooing on the back of your hand! lol Staying in that mindset can be one of the most challenging tasks - but not if you have clarity on who you are and what you do best. Once you get that piece down, your marketing becomes much easier. If you aren't clear on who you are and what you do best, reach out. And comment below or reach out privately if you'd like to see a workshop on this in January! Considering a small group cohort.
The S.T.A.Y. acronym has been in full effect as I prep 2024 messaging...one of those things you think about tatooing on the back of your hand! lol Staying in that mindset can be one of the most challenging tasks - but not if you have clarity on who you are and what you do best. Once you get that piece down, your marketing becomes much easier. If you aren't clear on who you are and what you do best, reach out. And comment below or reach out privately if you'd like to see a workshop on this in January! Considering a small group cohort.
Another BRILLIANT piece Sandy!
Thank you, David! Appreciate you!
Recently had the chance to put S.T.A.Y to the test in an interview process. So freeing to think about them and not me.
What a great way to describe it! It's liberating.