It’s June—officially halftime—and I’m looking at my business plan the way most agents should: as a living document, not a dusty relic. I sat down with Joel Diaz and Becky Brand to dissect why so many agents treat their plans like a set-and-forget exercise, only to drag them out at year-end with a twinge of guilt.
That’s a trap.
Your plan should adapt as fast as the market shifts (and let’s be real, with AI, tech, and client needs evolving by the week, it better). If your plan feels like negative reinforcement or a slog to execute, it’s time for an overhaul.
Focus less on arbitrary calendar milestones and more on building a personal brand rooted in your core values—because that’s what creates longevity and joy in this business. Don’t just survive the year; design a business you’re excited to show up for, all year long.
To learn more about how to renovate your brand and your business, visit KnowYourValue.RealEstate.
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