He's not behind the curtain. He actually left the building. Our industry has a leadership void at best — an identity crisis at worst. And, not surprisingly, in the absence of leadership, strange things happen.
Right on the money! I shared this with my team today from a great book recommendation from you: Building a Story Brand by Donald Miller.
”Making a purchase (ie deciding to hire us) is a huge step, especially if our products or services are expensive. What customers are looking for, then, is a clear path we’ve laid out that takes away any confusion they might have about how to do business with us.”
When you show potential clients who you are, how you help them and make it easy to work with you, they respond! Thanks for leading the way!
Right on the money! I shared this with my team today from a great book recommendation from you: Building a Story Brand by Donald Miller.
”Making a purchase (ie deciding to hire us) is a huge step, especially if our products or services are expensive. What customers are looking for, then, is a clear path we’ve laid out that takes away any confusion they might have about how to do business with us.”
When you show potential clients who you are, how you help them and make it easy to work with you, they respond! Thanks for leading the way!
He's the GOAT and that book is so great. Your people are going to pave the way!!