This is where you stop spinning amidst all the advice and noise. You don’t have to be overwhelmed, lost and uncertain. Gain confidence and start moving into real estate’s future.
Free subscribers gives you the weekly IBRE email and podcast, plus;
Fresh decision-making frameworks that drive confidence and a competitive advantage
Ways to avoid burnout and stay consistent
Innovative concepts you’ve been looking for and never had
New diagnostics for agents and brokers to use together
Brand clarity that fosters better communication and focus
Paid subscribers will have those benefits, plus
Monthly live Zoom workshops and replays that help you take the IBRE method and act on it.
Video posts with exclusive teachings that take you deeper
Free downloads
First access to IBRE workshops to help you assess where you are and maximize your identity and potential
A note for subscribers who are brokers, owners, or trainers.
Here’s a short list of benefits that came from leaders who embraced and nurtured identity-based work.
Consistency, sustainability, and longevity. They’re natural by-products of IBRE because this work is self-directed. Agents aren’t told what to do. They’re given options and repeatable decision filters to work through with you. This slight shift in guidance and accountability has a tremendous impact. Instead of tweaking the same business plan year-over-year, you can co-create differently.
Change in culture and reputation. The energy shifts when people get clear about their business identity. There’s a buzz. It’s a recruitment and retention differentiator. Identity-based training isn’t something your competitor has (well, you should ask me, but it’s unlikely. I’m not advertising this far and wide.)
Freedom. Adopting IBRE means you don’t have to be an accountability cheerleader. Most agents don’t want one anyway (and you hate pom-poms...so that’s an added bonus.)
My Expertise
Total transparency - I got this work wrong for over a decade. I almost left the business. I struggled to meet my financial and professional goals year after year. Then, as if someone turned the key - I was unlocked.
When I challenged industry norms, I more than doubled my business in one year. The next year? Same. All by trading “do more, be more” for an identity-based business model.
I’m still helping people in the Washington, DC/Northern VA area buy and sell residential real estate, but I’m doing it differently, and it feels - right.
The truth? There’s more than one way to practice real estate. Identity-based real estate is simply an option. One that didn’t exist until now. I want you to examine the industry with a new lens, know your options, and make choices. Even if that means you consider this model and dismiss it. That’s OK. It means you made the right choice for you, and I’m all for authentic agents building businesses they love.
I’m rooting for you.
