Archive - Sandy McMaster | The Future of Real Estate

New forms, who dis?

And so it begins

Jun 30 •

Change is coming for you

How will you handle it?

Jun 20 •

Agendas...are they wishful thinking for agents?

Jun 14 •

The death of the Realtor brand

Jun 9 •

Three amigos walk into a bar...

Or sit down for a chat

Jun 1 •

May 2024

Relationship marketing

Why it's killing your reputation

May 26 •

The cost of clarity

...and a thank you

May 20 •

Truth & Alignment

The power and peril of your marketing. The common refrain to agents these days is, “Know your value” or “Articulate your value.” Before you ask the…

May 12 •

Optics & Apathy

Yesterday I stood in a kitchen (for an hour and a half) talking law suits, commissions, and everything in between with siblings selling an estate. At…

May 5 •

April 2024

My house is where appliances go to die. Five appliances died in the past two weeks. It started when my airpods fell out of my pocket into the toilet…

Apr 20 •

Triggers or Touchstones?

Last week, it happened. I got triggered. My typical response pattern? Ugly and unflattering. A side of me I’d rather not admit, share, or write about …

Apr 6 •

March 2024

Frameworks. Not scripts.

Days after the news coverage around the proposed NAR settlement began, I had two listing appointments. They may as well have been the only things on my…

Mar 27 •

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