Successful brokerages are moving away from traditional recruitment-focused strategies and toward building lasting, meaningful relationships with their agents.
Hear from two leaders who are choosing to focus inward first. They share how intentional and personalized support has become a crucial element for retaining top talent.
A key takeaway? The importance of clarity in a brokerage's value proposition and understanding which types of agents truly thrive in their environment.
When brokers invest time and energy into supporting and developing their current agents, they create a natural recruitment flywheel - successful, satisfied agents who naturally attract and refer like-minded professionals to the brokerage.
06:04 Culture Over Quantity: The New Recruitment Strategy
08:58 Building a Supportive Environment for Agents
12:11 The Importance of Communication in Leadership
14:57 Leveraging Technology for Agent Engagement
17:57 Feedback Mechanisms: Listening to Agents
21:01 Navigating the Dynamics of New and Tenured Agents
26:24 Addressing Concerns and Improving Leadership
31:35 Casting a Compelling Vision
36:01 Understanding Agent Dynamics and Recruitment
40:47 Clarity in Leadership and Culture
47:20 Taking Action and Starting the Process
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