In today's episode of Renovating Real Estate, Becky and I dive deep into a topic that's keeping brokers up at night: recruitment. But this isn't your typical "how to cold call more agents" conversation.
Instead, we explore a revolutionary approach where your brokerage's identity becomes your most powerful recruitment tool. Becky shares her journey of transforming recruitment from an outbound struggle to an inbound privilege – where agents actually vet potential recruits for cultural fit before sending them your way.
Three key questions every broker should ask before bringing on a new agent:
Does this person elevate the culture or just fill a gap?
Would I proudly introduce this person as a reflection of our values?
Can I see this person growing with us, not just joining us?
As Becky perfectly puts it: "The people you hire can either help you build your mission or mute it." Choose alignment over ease.
Listen to the full episode for practical steps to clarify your brokerage identity and transform your recruitment approach from desperate to selective.
Share this post