Great perspective! Some of the best firms I’ve ever worked with have never had a top units, top volume or other metric awards. They have always rewarded according to demonstrations of their culture, manifestations of their values and notable examples of their virtues. And they have always been in the top 1-3 of companies in the market on those other metrics, too, without having to ever put them boringly into their marketing.
Firms who build these cultures will attract the top talent - 1000%. Agents are starving for this kind of environment. Places that "demonstrate their culture" and recognize it in others - it's the future of real estate. I hear your next keynote!
Great perspective! Some of the best firms I’ve ever worked with have never had a top units, top volume or other metric awards. They have always rewarded according to demonstrations of their culture, manifestations of their values and notable examples of their virtues. And they have always been in the top 1-3 of companies in the market on those other metrics, too, without having to ever put them boringly into their marketing.
Firms who build these cultures will attract the top talent - 1000%. Agents are starving for this kind of environment. Places that "demonstrate their culture" and recognize it in others - it's the future of real estate. I hear your next keynote!