Sandy McMaster | The Future of Real Estate
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About the Future of Real Estate
Welcome! Here's the best place to start.
May 20, 2023
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Sandy McMaster
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About the Future of Real Estate
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The Identity-Based Agent Dev. Program
What you can expect from this program
Jun 30, 2023
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Sandy McMaster
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The Identity-Based Agent Dev. Program
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Time to business plan?
Out with the old, in with the new
Sep 14
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Sandy McMaster
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Time to business plan?
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Taglines
How to use them to your advantage
Sep 12
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Sandy McMaster
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Taglines
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The indictment & enlightenment of our industry
A few weeks ago, the folks at 1000 Watt wrote a piece titled “Loosey Goosey,” which caught my attention.
Aug 28
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Sandy McMaster
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The indictment & enlightenment of our industry
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Identity-Based R.E.
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Taglines
How to use them to your advantage
Sep 12
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Sandy McMaster
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Taglines
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The foundational crack in our industry
It's not normal, but it's been normalized
Aug 10
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Sandy McMaster
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The foundational crack in our industry
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It's time...
The launch of Identity-based real estate
Jul 2
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Sandy McMaster
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It's time...
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Relationship marketing
Why it's killing your reputation
May 26
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Sandy McMaster
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Relationship marketing
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It's your call
My house is where appliances go to die.
Apr 20
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Sandy McMaster
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It's your call
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Frameworks. Not scripts.
Days after the news coverage around the proposed NAR settlement began, I had two listing appointments.
Mar 27
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Sandy McMaster
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Frameworks. Not scripts.
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NAR's Settlement
Salacious headlines imply that consumers have been duped into overpaying (the same fee), which is wrong. That would assume we’re all the same. Also …
Mar 16
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Sandy McMaster
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NAR's Settlement
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Where's the wizard?
He's not behind the curtain. He actually left the building. Our industry has a leadership void at best — an identity crisis at worst. And, not…
Feb 3
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Sandy McMaster
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Where's the wizard?
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Time to business plan?
Out with the old, in with the new
Sep 14
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Sandy McMaster
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Time to business plan?
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Life after 8/17/24
Now what? What should new agents focus on TODAY? What about tenured agents?
Aug 24
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Sandy McMaster
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Life after 8/17/24
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What's your future in real estate?
with Matt Bonelli
Aug 2
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Sandy McMaster
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What's your future in real estate?
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Why staff runs from you
Is it hard to get an appointment with your marketing team?
Jul 27
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Sandy McMaster
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Why staff runs from you
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Change. It can feel... messy
What agents can focus on NOW
Jul 22
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Sandy McMaster
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Change. It can feel... messy
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The Biz of R.E.
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The indictment & enlightenment of our industry
A few weeks ago, the folks at 1000 Watt wrote a piece titled “Loosey Goosey,” which caught my attention.
Aug 28
•
Sandy McMaster
1
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The indictment & enlightenment of our industry
sandymcmaster.substack.com
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The foundational crack in our industry
It's not normal, but it's been normalized
Aug 10
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Sandy McMaster
1
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The foundational crack in our industry
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New forms, who dis?
And so it begins
Jun 30
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Sandy McMaster
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New forms, who dis?
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Who we R'nt
The death of the Realtor brand
Jun 9
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Sandy McMaster
5
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Who we R'nt
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Recent posts
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Life after 8/17/24
Now what? What should new agents focus on TODAY? What about tenured agents?
Aug 24
•
Sandy McMaster
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Life after 8/17/24
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The foundational crack in our industry
It's not normal, but it's been normalized
Aug 10
•
Sandy McMaster
1
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The foundational crack in our industry
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What's your future in real estate?
with Matt Bonelli
Aug 2
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Sandy McMaster
1
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What's your future in real estate?
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Why staff runs from you
Is it hard to get an appointment with your marketing team?
Jul 27
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Sandy McMaster
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Why staff runs from you
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Change. It can feel... messy
What agents can focus on NOW
Jul 22
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Sandy McMaster
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Change. It can feel... messy
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Realtor Barbie
When you think of Barbie, what comes to mind?
Jul 20
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Sandy McMaster
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Realtor Barbie
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Sandy McMaster | The Future of Real Estate
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