The business of real estate

Actions vs. Outcomes: Is Real Estate Having an Identity Crisis?

The Power of Integrity in an Outcome-Obsessed Industry

4 hrs ago •

What are we teaching?

How the relationship model fails agents - and the braver way forward

Jul 2 •

The unexpected first step to building your real estate brand: Elimination

Most advice on building a brand starts with the question, “Who are you, really?”

Jun 25 •

Stop copying. Start deciding.

Build a real estate brand that's actually yours

Jun 18 •

Blueprints, not treasure maps

What real estate taught me about finding (and trusting) my own answers

Jun 11 •

No More Safe Seats

A different type of leadership will define the next generation of real estate brokers

Jun 4 •

Why AI won't work for you

AI can help you, but it can’t create you.

May 28 •

The unexpected journey

How personal branding leads to self-discovery

May 21 •

Identity Over Image

Redefining real estate's personal brand crisis

May 14 •

Don't be afraid to be seen trying

Even if you're leading others

May 7 •

When "relationship-based" real estate goes wrong

The case for process over people-pleasing

Apr 30 •

The Authentic Agent

Why your natural communication style wins in real estate

Apr 23 •

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