Sandy McMaster | The Future of Real Estate

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The Biz of R.E.

Success lab replay: renovate & elevate your marketing strategy
The rules have changed. Has your marketing plan evolved with it?
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Sandy McMaster
You're in a renovation
They're messy and full of unknowns. At least be clear about what you're building.
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Sandy McMaster
The indictment & enlightenment of our industry
A few weeks ago, the folks at 1000 Watt wrote a piece titled “Loosey Goosey,” which caught my attention.
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Sandy McMaster
The foundational crack in our industry
It's not normal, but it's been normalized
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Sandy McMaster
2
New forms, who dis?
And so it begins
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Sandy McMaster
Who we R'nt
The death of the Realtor brand
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Sandy McMaster
Triggers or Touchstones?
Last week, it happened. I got triggered. My typical response pattern? Ugly and unflattering. A side of me I’d rather not admit, share, or write about …
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Sandy McMaster
2
Frameworks. Not scripts.
Days after the news coverage around the proposed NAR settlement began, I had two listing appointments.
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Sandy McMaster
NAR's Settlement
Salacious headlines imply that consumers have been duped into overpaying (the same fee), which is wrong. That would assume we’re all the same. Also …
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Sandy McMaster
4
Where's the wizard?
He's not behind the curtain. He actually left the building. Our industry has a leadership void at best — an identity crisis at worst. And, not…
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Sandy McMaster
2
The realtor value stack
Everyone’s telling you to show your value, but what exactly does that MEAN?
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Sandy McMaster
1
NAR lost. Now what?
We build. Better.
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Sandy McMaster
2
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