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Identity-Based R.E.

Taglines
How to use them to your advantage
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Sandy McMaster
2
The foundational crack in our industry
It's not normal, but it's been normalized
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Sandy McMaster
2
It's time...
The launch of Identity-based real estate
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Sandy McMaster
Relationship marketing
Why it's killing your reputation
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Sandy McMaster
It's your call
My house is where appliances go to die.
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Sandy McMaster
1
Frameworks. Not scripts.
Days after the news coverage around the proposed NAR settlement began, I had two listing appointments.
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Sandy McMaster
NAR's Settlement
Salacious headlines imply that consumers have been duped into overpaying (the same fee), which is wrong. That would assume we’re all the same. Also …
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Sandy McMaster
4
Where's the wizard?
He's not behind the curtain. He actually left the building. Our industry has a leadership void at best — an identity crisis at worst. And, not…
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Sandy McMaster
2
Are we dysfunctional?
What's the healthy broker/agent relationship look like? The industry is at the beginning of a massive rebuild. Sacred cows are getting slaughtered, and…
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Sandy McMaster
1
The growing tension between agents and brokers
And why it's good
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Sandy McMaster
3
New year, new you? Probably not.
Your clients don't want a "new you." They want the real you.
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Sandy McMaster
1
Less is more
Especially when it comes to business planning
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Sandy McMaster
3
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